Alix Earle’s Amazon Beauty Favorites From Start at $12 for Prime Day

When it comes to influencers shaping the conversation around beauty on social media, Alix Earle has earned a spot at the top of the list. Never one to gatekeep, the 23-year-old content creator keeps her seven million-plus TikTok followers up to date on the products she loves with frequent GRWM videos and beauty tutorials. In fact, fans can even shop the exact products Earle uses by visiting her Amazon storefront—just in time for Prime Big Deal Days (aka, October Prime Day), which takes place October 8 and 9.    

ICYMI, Prime Big Deal Days is an annual savings event with access to millions of incredible deals across all of Amazon’s departments, including makeup, skincare, fashion, and more. It’s also the perfect time to get a jump on holiday shopping with affordable prices on gifts from top brands that everyone on your list will be excited to unwrap.    

Since huge sales like this can be overwhelming, Byrdie tapped Earle to break down the tried-and-true beauty essentials that she swears by and is planning to add to her Amazon cart this year. From a majorly discounted curling iron to a viral lip balm, find all of the products Earle shared with me, below.    

Alix Earle’s Amazon October Prime Day Picks

Tatcha Indigo Calming Cream  

Since Earle has always been open about her experience with acne and post-acne scarring, it comes as no surprise that skincare is a top priority. “Whenever I go home for the holidays or if I’m taking a trip somewhere with cold weather, I definitely like to up my moisturizer because my skin gets really dry, especially with all of the acne products I’m using,” she told Byrdie. She loves the Tatcha moisturizers, like this Indigo Calming Cream, for combating winter dryness. “I think [Tatcha’s face creams are] so good and it really helps conceal my skin, lock it in, and keep it from cracking when I’m in the cold weather.”

BK Beauty Concealer Brush

“One of my recent favorite purchases that I got this past month is the concealer brush from BK Beauty,” Earle revealed. “It was all over my TikTok, and it’s a really, really great concealer brush that I’ve implemented now into my everyday makeup routine.” Not only is this contoured brush trending on TikTok, but more than 3000 Amazon shoppers have bought it in the past month—and it’s on sale for 50% off during Prime Big Deal Days. “I always used a sponge, then I switched over to this brush for under my eyes, and it just blends everything out seamlessly,” said Earle. 

T3 Curlwrap 1.25” Automatic Curling Iron

The T3 Curlwrap 1.25” Automatic Curling Iron is another beauty fave that Earle said she doesn’t leave the house without when she’s traveling. Featuring nine heat settings and two speeds, this curling iron automatically rotates with the push of a button for quick and easy beachy waves. If you add it to your cart now, you can snag it for less than $150.

Peter Thomas Roth 24K Gold Lift & Firm Hydra-Gel Eye Patches

Another one of her go-tos? These firming gel eye masks from Peter Thomas Roth. “I have really sensitive skin in general, so these are under-eye patches that hydrate my eyes without leaving my skin stinging,” she told Byrdie. In addition to the shopper-loved eye patches, Earle has “fallen in love with” Hero Cosmetics products throughout her skincare journey, specifically the Mighty Patch Pimple Patches and Rescue Balm.

Laneige Lip Glowy Balm

If you’ve ever wondered about Earle’s lip combo, you’re not alone—she told Byrdie that it’s one of the questions she gets the most from fans. “I love the Laneige Lip Glowy Balm in Berry,” she said. “That’s one of my favorite lip balms that I use and I get asked about it a lot. My favorite thing about it is that I can put it on before I go to bed, and wake up and it’s still on my lips—it just stays forever.” With more than 16 million TikTok posts, this viral lippie rarely goes on sale, so be sure to grab it while it’s on sale for less than $15. 

Dyson Airwrap

As for holiday gifting, Earle’s top recommendation is the splurge-worthy Dyson Airwrap. A top-rated heat styling system with several different attachments, the Airwrap is a favorite of Byrdie editors, shoppers, and celebrities like Earle. “I’ve been using mine for years,” she told Byrdie. “I think it’s a really great gift  and everyone would love one or benefit from it.” Since it’s a higher priced item, it’s definitely worth adding to your cart while it’s discounted.  

Keep scrolling for the rest of Earle’s October Prime Day recs, including a hydrating lip treatment and a custom dental night guard to prevent teeth grinding.  

Bag Balm Lip Moisturizer

Sweetguards Custom Dental Night Guard

Sonos Era 100 Smart Speaker