This New Hair Tool Will Give You a TikTok-Worthy Blowout For Under $50

I know I’m not the only one feeling like everything is getting more and more expensive. My go-to skincare, makeup, and hair care products can add up to one hefty price tag. But that said, expensive doesn’t always equal better, and some of my favorite products are my most affordable ones. So, when SHEGLAM announced it was expanding into the hair category, I was intrigued—the brand has become a household name for mastering high-quality products at affordable price points, earning them TikTok’s stamp of approval.

Now, it brings us SHEGLAM Hair. The brand’s new venture into the haircare world is available to shop on October 11, and it offers a handful of salon-inspired styling tools and two new haircare products (did we mention they’re all priced under $50?). Read on for all the exclusive details on the latest launch.

The Inspiration

Yes, you read that right: Each tool is priced under $50 and the two complimentary haircare products launching alongside them—a leave-in heat protectant and glowy hair oil—are each under $10. Of course, the brand’s expansion into the haircare world keeps its buzzy, accessible price point while promising salon-worthy results (that’s what the brand is known for after all). The new selection includes an automatic curler, blowout brush, curling iron, and straightener—essentially every tool you’d ever need to re-create all the hairstyles saved on your mood boards. What’s more, each product is coated in the brand’s Gloss Pro technology, which helps regulate temperature to avoid damaging strands, so you’re left with healthy, hydrated hair between each style.

The Products

The It-Curl One-Touch Instant Curler is the most unique tool on the lineup. The tulip-shaped tool is an automatic curler that wraps the hair without snagging, creating bouncy curls in under 60 seconds. What’s more, it has an outer shell to protect strands from the heat

Next up is the It-Curl Thermal Blowout Brush, which is exactly what you’re probably imagining. Thermal round brushes have streamlined the at-home blowout process, and the brand’s offering is no different with anti-snag bristles and a quick heat-up time.

Then, there’s the It-Curl Curling Iron, a clamp curling iron with a smooth barrel and an LED screen for exact temperature control, and the Travel Buddy Mini Hair Straightener, a pocket-sized straightener for on-the-go styling.

Among the tool launches are the Hot Streak Thermal Defense Glow Oil Elixir and the Hot Streak Leave-In Protection Serum, which claim to protect against heat damage up to 450 degrees and prime the hair for styling. Where Glow Oil Elixir has more of an oil consistency with nourishing ingredients like jojoba and camelia oil, and the Leave-In Protection Serum comes in a spray pump and includes hydrolyzed protein and argan oil.

User-friendly styling tools that won’t break the bank? Sign us up. You can shop the launch at sheglam.com starting October 11.