I Tried 12 Keys Soulcare Products—Here Are My Thoughts

When Keys Soulcare debuted in 2020, it was immediately apparent that the brand offered a refreshing take on beauty and wellness. The company—founded by music icon Alicia Keys–champions the idea of “holistic beauty.” Keys, who has been candid about her evolving relationship with skincare and self-care, advocates for approaching your routines from the inside out (i.e., “soulcare”).

The Keys Soulcare ecosystem encourages you to embrace soul-nurturing rituals like affirmations—each product offering features an empowering message on the packaging—and skin-nourishing routines. Having struggled with her skin for many years, Keys is a stickler about developing derm-approved formulas that are gentle yet powerful. Each blends ancient ingredients (like rose water and witch hazel) with modern science to create the most effective routines for every skin concern. 

Keys Soulcare unveiled its first product offerings in December 2020—the Sage + Oat Milk Candle, Obsidian Facial Roller, and Skin Transformation Cream. The Golden Cleanser, Be Luminous Exfoliator, Harmony Mask, Reviving Aura Mist, Comforting Balm, and Fragrance-Free Skin Transformation Cream hit the market shortly after. In the nearly four years since then, Keys Soulcare has continued to release skin-soothing and award-winning remedies that delight its community. The brand has also excitedly ventured outside facial care with offerings across body care and color-skincare. Keys Soulcare’s latest launch falls into the latter category: The brand is debuting two additional shades of its viral Let Me Glow Illuminating Priming Serum. Ahead, learn more about the newest Keys Soulcare launch and some of the other best-selling offerings from the line.