With Valentine’s Day just over two weeks away, the search for the perfect gift is officially on. Right on cue, Swarovski has unveiled its 2026 “Charming Love” campaign starring global brand ambassador Ariana Grande.
Ever since taking on the role in 2024, the “Yes, And?” singer has successfully bridged the gap between the heritage label and a younger, fashion-forward audience. Following previous successful drops inspired by Old Hollywood and the 1960s, this latest capsule collection is being hailed as one of the brand’s most covetable to date.
Ariana Grande’s heart-shaped minidress for Swarovski is perfect for Valentine’s Day
Check out Ariana Grande’s look here:
In the vibrant campaign images, Ariana Grande trades her recent “Glinda-pink” aesthetic for a passionate, sweetheart-red satin dress. The structured, heart-shaped neckline of the minidress perfectly mirrors the central motifs of the collection.
Dressed in “decadence,” she is seen layering stacked bracelets and necklaces that catch the light with every movement. The campaign successfully showcases how these high-fashion pieces can transform a standard date-night outfit into something truly fabulous and “Cupid-worthy.”
The 2026 holiday assortment features several marquee designs created by Creative Director Giovanna Engelbert. A standout piece is the chunky Idyllia Necklace, which features seven distinct hand-set charms, including hearts, keys, and arrows. These pieces utilize Swarovski’s signature pavé and pointiage techniques to add a “grown-up playfulness” to any look.
For those looking to customize their style, the charms are also available separately. Whether you are shopping for a soulmate or a “treat yourself” moment, this collection offers a dazzling statement of self-expression.
