A Look at the Brand and Its Perfumes

From the famed fashion houses of Gucci and Tiffany & Co. to the contemporary luxury brands of Calvin Klein and Marc Jacobs, Coty is known for being home to numerous prestigious fragrance brands. But those who have been reading up on their fragrance history know that the cosmetic conglomerate itself was first a pioneer in the perfuming industry.

In 1904, François Coty introduced his first perfume, La Rose Jacqueminot, paying tribute to the Rosa Centifolia flower. This marked the beginning of Coty’s significant presence in the beauty industry. While the company introduced many memorable fragrances, such as Coty Chypre and Coty Emeraude, its recent focus has been on nurturing its diverse portfolio. However, to mark the brand’s 120th anniversary, Coty has unveiled Infiniment Coty Paris—a collection of 14 distinct fragrances that combine art and high-tech formulations.

Coty’s CEO, Sue Nabi, and entrepreneur Nicolas Vu collaborated to create what they call “the next generation of fragrances,” whose longevity and scents are augmented by science. Indeed, the scientific development is the feature that sets this collection apart from the pack. Instead of following the traditional pyramid-like perfume structure of top, heart, and base notes, Infiniment Coty is designed to be uniquely spherical using a patent-pending ‘Molecular Aura.’ This technology allows the notes of a fragrance to be released altogether over time, for at least 30 hours.

Aside from its aim to create longer-lasting scents, Infiniment Coty is also striving to be more environmentally conscious by using alcohol that is 100% derived from recycled carbon emissions. Additionally, each Art Deco-inspired refillable glass bottle—also designed to be stackable—is packaged in recyclable cardboard made from plant fibers.

When it comes to the perfumes themselves, the emotion-evoking mix of notes gives each scent plenty of distinction, complexity, and appeal while still being easy to wear. Below, check out Byrdie’s top selections from Infiniment Coty Paris.