We'd be willing to bet that you have at least one box of baking soda currently stashed in the kitchen. Whether it's in the pantry waiting to be mixed into ...

The allure of face yoga has garnered popularity over the years from celebrities and influencers alike. While we’ve long known the positive effects of yoga ...

Almost a whole twelve months ago, Zara introduced Zara Hair in collaboration with famed hairstylist extraordinaire Guido Palau. In November of 2023, the ...

After Giovanna Battaglia Engelbert became Swarovski creative director in 2020, the brand’s advertising campaigns have garnered our attention here at ...

Naomi Campbell remains an unstoppable force. After decades in the modeling game and as a bonafide fashion icon, the British beauty throughout 2024 alone ...

Suni Lee has recently revealed her everyday Olympic makeup routine to the world on Allure’s 10-Minute routine segment. While showcasing all the steps, the ...

As someone with naturally long, full lashes, I take extra precautions to protect my assets. I never use an eyelash curler for fear of fallout, and I have ...

Russian manicures are one of the most popular nail techniques around. Compared to other gel manicures, a few distinctive characteristics make this method ...

Ask any seasoned shopper where the best place to buy beauty products is and chances are they’ll point you to the nearest Sephora. The retailer has long ...

The "soft goth" aesthetic is having a moment right now. Everyone is opting for black nails, just-bitten lips, and edgy styles that just dip a toe into ...