Dewy Skin Cream, Kissu Lip Mask, and More

When a beauty brand goes viral, that doesn’t always mean it will stand the test of time. But in the case of Tatcha, which has been a social media mainstay for years, beauty editors and celebrities continue to sing the praises of the Japanese skincare brand. With a vast selection of high-end moisturizers, cleansers, serums, and more, Tatcha is known for giving skin that sought-after dewy, hydrated glow. 

Though Tatcha’s luxe skincare essentials are certainly splurge-worthy, it’s even better when you can snag them on sale—and this year, Byrdie readers have the opportunity to shop the brand’s much-anticipated Black Friday sale days earlier than most shoppers. Starting today, you can shop the entire brand for 25% off before everybody else with code BYRDIE25 at checkout. 

Best Tatcha Black Friday Deals

• Alix Earle-Used: The Dewy Skin Cream, $54 (originally $72)
• Byrdie Editor-Favorite: The Water Cream, $54 (originally $72)
• IRL Filter: The Liquid Silk Canvas Primer, $41 (originally $54)
• Winter Skincare Must-Have: The Dewy Serum, $67 (originally $89)
• Retinol Alternative: The Essence Firming Treatment, $83 (originally $110)
• The Silk Peony Eye Cream, $50 (originally $67)
• The Kissu Lip Mask, $22 (originally $29)
• The Deep Cleanse Exfoliating Cleanser, $30 (originally $40)
• The Rice Polish Exfoliant Powder, $51 (originally $68)
• Indigo Body Butter, $39 (originally $52)
• The Starter Ritual Firming & Smoothing Gift Set, $80 (originally $124)
• The Starter Ritual Ultra-Hydrating & Plumping Gift Set, $74 (originally $115)

The rare sale also includes a mystery gift with your purchase depending on how much you spend. Purchases of $100 or more will earn you a two-piece gift, while you’ll receive a four-piece gift when you spend $200 or more. 

Whether you’re upgrading your skincare routine for winter or holiday gift shopping for your beauty-obsessed bestie, you won’t want to miss the chance to get a jump on this in-demand sale. Below, I rounded up the best deals to get you started. 

The Dewy Skin Cream

With more than 100 million TikTok posts and counting, Tatcha’s Dewy Skin Cream is arguably the brand’s most famous offering. Formulated with hyaluronic acid to hydrate and antioxidants to address signs of premature aging, the Dewy Skin Cream has a rich, indulgent texture that melts into your skin. Celebrity fans of this nourishing moisturizer include Alix Earle, Suni Lee, and Bridgerton’s Nicola Coughlan.  

The Water Cream

Though the Dewy Skin Cream definitely lives up to the hype, you may be interested in a more lightweight moisturizer depending on your skin type. In that case, check out the Water Cream, an airy, gel-like face cream that absorbs quickly into the skin. One Byrdie writer raved that it adequately moisturized her dry skin while leaving it plump and glowy.    

The Liquid Silk Canvas Primer

The key to achieving a flawless finish with your makeup is prepping your skin with primer. True to its name, Tatcha’s Liquid Silk Canvas Primer provides a smooth, silky base for makeup application by blurring your pores and delivering hydration. It’s no surprise that it has nearly 3000 glowing reviews, with shoppers saying it makes their skin look and feel super soft. “I was skeptical that this would deliver on all its promises, but it absolutely does,” wrote one reviewer. “It’s like applying a filter to your face.”

The Dewy Serum

Hydration is crucial during the dry winter months, so now’s the perfect time to add the Dewy Serum to your skincare routine. According to the brand, not only does it instantly boost the hydration of your skin, but it visibly improves elasticity for bouncier, more youthful-looking skin. Just apply one to two pumps to your face and neck, and prepare to be flooded with compliments on your radiant complexion.  

The Essence Firming Treatment

If you’re on the fence about incorporating retinol into your skincare routine, try Tatcha’s best-selling alternative instead. The Essence Firming Treatment addresses visible signs of aging including dullness, lack of firmness, and fine lines and wrinkles. For the best results, apply it after cleansing but before using your moisturizer and serum. (Bonus: It will help your other products better absorb into your skin.)

These best-selling products are just the beginning when it comes to Tatcha’s editor- and celebrity-loved skincare staples. Keep scrolling for more viral discounted picks to add to your cart ASAP before the sale opens up to the public on November 21.       

The Silk Peony Eye Cream

The Kissu Lip Mask

The Deep Cleanse Exfoliating Cleanser

The Rice Polish Exfoliant Powder

Indigo Body Butter

The Starter Ritual Firming & Smoothing Gift Set

The Starter Ritual Ultra-Hydrating & Plumping Gift Set