Emily Ratajkowski and Jennifer Lopez Wear Fall 2024’s Red Bag Trend

ICYMI, red is back this year in a big way. From a bold red lip to scarlet loafers, and even “Pop Star Red” hair, this fiery color is having a moment. Thanks in part to the Tomato Girl TikTok trend, it’s  time to infuse some color into your makeup and your fashion. One trendy way to add a pop of color to your wardrobe is with a red handbag, as seen on the stylish arms of Emily Ratajkowski and Jennifer Lopez. And true to form, Blake Lively put a playful spin on the trend by carrying a red crystal mushroom clutch at the Blake Brown Beauty press conference.

Red can even be considered a neutral. It goes with everything from basic black to tan—and it really shines when paired with this season’s trending leopard print. Whether you like a tote, crossbody, or hobo-style bag, I’ve rounded up trending red bags on Amazon, starting at just $13. From the perfect $25 dupe for EmRata’s Alaïa shoulder bag (which retails for $2,450) to a $22 red purse that rivals J.Lo’s ruby red Gucci tote, I’ve got you covered. Not to mention, you have to love the fast shipping and free returns on Amazon.

Ready to add some red to your wardrobe? Shop these 9 trending styles on Amazon right now.

Cuiab Shoulder Bag

For when you want to swap out your large purse for a smaller tote, this EmRata-inspired bag is a great option. It has a similar shape and rosy red hue as her Alaïa bag—at a fraction of the cost. The gold hardware gives it an upgraded look, while the internal pockets keep you organized. It is available in 14 colors, however, I am, of course, partial to red.

SG SUGU Small Quilted Crossbody Bag

From the gold chain to the hardware details, this bag looks similar to J.Lo’s pricey Gucci bag. The quilted vegan leather exterior gives it an upgraded look, making it perfect for date night. Plus, this red bag has over 2,000 five-star ratings, with shoppers saying, “Great value for the money spent. It is lightweight, yet durable.”

Geteruuv Shoulder Coquette Handbag

This ruby-red bag is adorned with a charming bow, capturing the coquette aesthetic perfectly. It is the perfect size to hold all your essentials (phone, wallet, lipstick, keys) without being cumbersome. The zipper and magnetic closure makes it easy to close, while also keeping your items secure. Pair this bag with Lana Del Rey’s coquette manicure to finish off your look.

JW PEI Women’s Gabbi Ruched Hobo Handbag

I’m a sucker for anything bohemian, and this scarlet red hobo bag fits the vibe. From the ruched handle to the slouchy, crescent shape, it’s the perfect accent for your favorite boho maxi skirt. This faux suede bag has over 2,500 five-star ratings, with shoppers gushing that, “The material is great and feels high quality.” 

Need more red inspo? Here are more fiery purse options to shop on Amazon. 

Cyhtwsdj Mini Clutch Purse

Motleader Y2k Crossbody Purse

Michael Kors Carry All

Montana West Satchel Bucket Handbag

Wsrydjdl Crocodile Clutch Purse