How to Apply BB Cream Like a Pro in Just 6 Steps

For those who like a simple, streamlined beauty routine, hybrid products like BB creams offer the perfect solution. The “BB” in BB cream is an abbreviation for “beauty balm,” although other variations, like “blemish balm,” exist as well. In addition to providing skincare benefits, these products also offer skin some slight coverage thanks to a subtle tinted formula. And they allow you to even out your complexion and skip foundation—when used correctly, that is. To find out how to best use BB cream and reap its benefits, we tapped professional makeup artists, Ricky Wilson, Julianne Kaye, and Kendra Richards, for their insights. Keep scrolling for our step-by-step on how to apply BB cream like a pro.