Kim Kardashian’s Flippy ’90s Bob Is so Chic for Fall

If you heard Kim Kardashian got a new haircut, but didn’t know which style, what look would come to mind first? It would be almost impossible to guess. The multi-hyphenate has the magic ability to seamlessly switch between different styles, cuts, and colors—from long blonde strands to Marilyn Monroe-inspired silhouettes. Her latest big change is surprisingly simple and it’s going straight to our fall mood boards.

On October 18, Kardashian’s hairstylist Dimitris Giannetos revealed her new haircut on Instagram: a ’90s flippy bob. In the photos, it looks like Kardashian was on set (perhaps filming a new season of Hulu’s The Kardashians) wearing bronzy glam and a croc-effect coat.

Kardashian’s take on the flippy bob was sleek and structured. Giannetos parted her hair to one side and slicked down the front for extra shine. The bob stopped right at shoulder length, and flipped up at the ends—it’s tough to tell if the entire bob had a wet-like feel, but in the photos, you could spot the SKIMS founder’s shiny strands from miles away.

The allure of the flippy bob is in the name—the tiniest upward curl is just so cutesy. It’s why just about every celebrity has tried on the style, making it one of the biggest haircut trends of fall 2024. With Kardashian’s stamp of approval, it’s bound to hit the trend cycle again.

For makeup, Kardashian stuck to her typical soft glam approach. She wore a bronzy smoky eye look that blended outward into the tail end of her brow. The look was complete with highlighted cheeks and nude lipstick.

The bob brigade gets another stylish member. We’re adding Kardashian’s chic new chop to our best-of-fall haircuts.