Subtl Beauty’s Latest Is the 3-in-1 Brow Product of Your Dreams

If you asked me about my makeup red flags, I’d tell you it takes forever for me to match my brows (they’re cousins, not sisters), and that my beauty collection is a mess. It takes an army—think gel, pomade, a brush, and a pencil—to complete my brow routine, and it’ll take me…a moment to find all the products hiding in the bottom of my bag. Luckily, Subtl Beauty’s new 3-in-1 Brow Enhancer, the Brow BFF, is ready to make my makeup minimalism (and perfect brow) dreams come true.

Anyone with an extensive makeup routine knows the clutter that comes with having multiple products for all different uses and finishes. That’s where The Brow BFF comes in—it looks like your typical brow pencil but also comes with a gel and a brush for crafting your brows without all the extra packaging and fuss.

Ahead, everything we know about the launch and our honest review.

The Inspiration

If you aren’t familiar with the brand, Subtl Beauty is best known for their makeup stacks that combine every complexion essential (concealer, bronzer, blush) into one easy-to-carry stack. The new Brow BFF keeps the brand’s innovative packaging and top-tier formulas front and center. With constant new launches, innovative formulas, and new beauty trends, having multiple products for each step is the new normal. This isn’t ideal for traveling or doing makeup on the go, not to mention having so many products can feel overwhelming (or worse, wasteful). The Brow Enhancer tool feels like the first-of-its-kind solution that cuts the cost and clutter of owning multiple brow products. The 3-in-1 pencil can be used for filling in, shaping, and sculpting, ideal for travel or for touch-ups throughout the day.

The Product

The Brow BFF comes in five shades (black, dark brown, medium brown, taupe, and auburn) and has a typical mechanical brow pencil silhouette with a spoolie on the other end. By popping out the brush, you reveal the brow gel hiding in the packaging that you can use to set your brows in place. Ingredient call-outs include nourishing jojoba seed oil and vitamin E for a smooth pencil formula that sits comfortably on the brow and makes it easy to create hair-like strokes. It’s also impressively vegan and cruelty-free.

The Review

“My 2025 resolution is to become a more efficient packer, so Subtl Beauty’s newest launch couldn’t come at a more perfect time This is a true 3-in-1 that doesn’t skimp on any individual formula. The pencil tip is super thin for hair-like strokes, and glides on with a flick of the wrist (perfect for that feathered look). Meanwhile, the gel is a true longwear gel that perfectly freezes my brows into place (with minimal crunchiness, to boot). I love that Brow BFF also includes a spoolie for easy blending, combing, and even product distribution. It’s the quality of a daily brow product in genius, travel-friendly packaging.”