A day after sparking controversy by hanging lingerie on the Hollywood sign, Sydney Sweeney debuted her own underwear line, SYRN. In a new promotional video for the brand, she embodied four distinct personas that reflect SYRN’s design categories. Two of the looks in the clip captured her in lacy lingerie styled to convey contrasting moods.
Sydney Sweeney becomes the ‘seductress’ and ‘romantic’ in lacy lingerie sets for Syrn
Sydney Sweeney, widely known for her bold outfits, has officially launched her new lingerie brand, SYRN. Being the sole founder of the brand, she has taken a hands-on approach to modelling the pieces. The first look, titled “Seductress,” showed her posing in a sheer black onesie with a halter neck. Her legs were clad in what appeared to be thigh-high boots featuring feather-like details.
Titled “Romantic,” the second look captured Sweeney in a white onesie with a halter neck and intricate floral patterns. She paired this piece with matching sheer stockings, garter belts, and white gloves. Then came the “Playful” persona for which she wore a cropped red T-shirt cut high enough to reveal a white, twist-front bandeau-style bra underneath. She pulled her red shorts slightly down at the hips to give a peek at the matching white underwear.
Finally, the 28-year-old switched to the “Comfy” persona. For this look, she wore a fitted white, cropped tank with thin straps and matching white high-cut bottoms. In a candid conversation with Elle, she revealed the inspiration behind launching SYRN. She told the outlet, “I wanted to create a world and a feeling. I wanted to build a lingerie brand that feels like it understands women instead of talking at them.”
The first drop, titled “Seductress,” is set to launch on January 28 and leans fully into the sensual allure of lingerie. It will include lace-trimmed underwear and comfortable bras. Mostly priced under $100, the lingerie pieces are available in 44 sizes, ranging from 30B to 42DDD.
