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First Steps Towards Innovation
After years of exposure to harsh chemicals, Arthur’s hands start to react. …He begins exploring the possibility of his own full line of professional hair care products, when no others could be found.
With only three employees and 12 products, the company is off on a wild ride…selling to studio salons at MGM, Paramount and Fox.

Growing Up in Salons and The Beauty Industry Creates an Impact on The Way (Arthur’s Son) Giovanni Sees and Feels About Hair Care.
A vision to create a fashion-forward company to meet the needs of the natural consumer is birthed.

Giovanni’s innovation offers the natural consumer a world of sophistication never before seen in the natural channel, catapulting Giovanni to the #1 selling Hair Care Brand In the United States Natural Products Industry for over 15 consecutive years (according to SPINs Data).

Giovanni’s passion for hair care and his desire to constantly try new things drives continued innovation. A commitment to high-quality ingredients and performance has given Giovanni a reputation for Bridging the Gap between Natural and Salon-Quality, since 1979

In 2025 Giovanni Eco Chic Beauty, The Hair Care Brand of the Entertainment Industry, achieved its own version of an “E.G.O.T,” as the only hair care brand chosen backstage at the Emmys, Grammys Oscars, and Tony Awards (2024/2025).
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Product Dimensions : 9.8 x 3.1 x 2.3 inches; 1.8 Pounds
Item model number : 18600
UPC : 716237186003
Manufacturer : Giovanni
ASIN : B07NP3X7PV
Best Sellers Rank: #52,540 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #1,063 in Hair Conditioner
Customer Reviews: 4.4 4.4 out of 5 stars (2,928) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
PURE MOISTURE CONDITIONER – Giovanni Smooth as Silk Conditioner delivers pure moisture with a sulfate free, natural formula that detangles and revitalizes for women and men
COLOR SAFE AND DEEPLY MOISTURIZING – Our color safe conditioner moisturizes damaged hair without stripping or dulling, leaving hair smooth, silky, and hydrated
SULFATE FREE CLEAN FORMULA – Our sulfate free conditioner nourishes and enhances manageability for all hair types. Whether your hair is curly, wavy, or straight, we’ve got you covered!
INFUSED WITH NATURAL BOTANICALS – Smooth as Silk Conditioner provides long-lasting moisture with pure, cruelty free botanicals including moisturizing aloe vera and calming chamomile
ECO CHIC – Giovanni has been bridging the gap between natural and salon-quality hair care since 1979. We strive to use the very best ingredients and are always focused on high performance
Customers say
Customers find this conditioner works well for curly and relaxed hair, making it more manageable and silky soft. The product receives positive feedback for its moisturizing properties, fragrance, and natural ingredients, with one customer noting it’s free of silicones and mineral oil. They appreciate its effectiveness in detangling and consider it worth the price.
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